This New Year Brings A New Service and Team Member To SophieZo Virtually...
I’m so excited to announce that I am now offering copywriting services. I am adding a former marketing manager turned copywriter to my team. As a former marketing manager, she understands that...
View ArticleEmail Newsletters: Trick or Treat?
You can hear the clock ticking on the wall. Marking endless dread-filled hours, it’s an ominous clicking that makes you want to scream. Trapped and desperate, you’re unable to move. You are chained to...
View ArticleAutosave It And Forget It!
One of the most annoying problems my clients face is when they lose hours of work because they don’t save their documents as they work. But did you know that you can set up an automatic function in...
View ArticleMarketing Basics: 4 Essentials
When you’re marketing to clients, no effort you put forth will get off the ground unless you understand some very simple marketing concepts. These tips will help you connect and understand your clients...
View ArticleHow To Write Great Marketing Emails
Most entrepreneurs rely heavily on email marketing to fill their programs and sell their services and products. Email is great because it’s trackable, fast, and costs you nothing in paper or postage....
View ArticleWhy Hire A Virtual Assistant?
There are literally hundreds of excellent reasons why you should hire a VA to help you. Here are some of the most common ones my clients cite: You’ll get support implementing business ideas and...
View ArticleHow’s Your Website?
When was the last time you took a close, objective look at your website? Have you updated it recently? You should. There are four important reasons why you should make sure you are (or your virtual...
View ArticleGet Your Creative Juices Flowing!
Trying to think of an enticing way to hook people into your newsletter? Having a tough time coming up with dynamic email marketing copy? Frustrated by feelings that your writing is a bit… well… boring?...
View ArticleNo Faux Pas
Isn’t it great when your clients can jump on your website, get the info they need, sign up for the programs or services you’re offering, and go? It saves everyone so much time to manage your business...
View Article4 Mistakes to Avoid When Hiring a Copywriter
When you’re searching for an experienced copywriter to craft the copy on your website, marketing materials or other communications, there are tons of pitfalls that even the savviest business owners...
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